– Smart Insurance for Everyday was formed in 2011 with the vision of providing affordable niche insurance products online. is now supported by a team of 14 with two offices in London and Benfleet in Essex.

Our products include Travel Insurance, Home and Car Warranty, Home Emergency and Landlord insurance and we plan to introduce another 3 products by the end of 2014. With our London office based in the centre of the Insurance business sector we have the opportunity to work closely with underwriters to provide tailored insurance products that give clear and accurate advice to our customers. Key factors when evaluating an insurance product, includes an informative and simple to use systems, clear claims process, simple to understand policy wording and of course ‘best buy’ products at a competitive prices.

The founders of have proven e-commerce experience as founders of a leading provider of Holiday Extras. Built from a start-up business in 2001 was later sold to a multi-national PLC. This experience and knowledge and the formation of a new team with underwriting, online marketing and customer service skills, gives the expertise to meet customer’s needs. is a trading name of Sure Wise Limited who are authorised and regulated by the Financial Conduct Authority (FCA). FCA Firm reference Number is 618327.